Experience
Experience is crucial for digital shoppers because it significantly impacts their satisfaction, loyalty, and overall perception of a brand. A smooth, intuitive, and hassle-free shopping experience keeps customers satisfied.
Positive shopping experiences lead to glowing reviews and recommendations, which are highly influential for new customers considering a purchase.
Convenience
With the advanced technology available nowadays, it is expected that the ordering and delivery process must be easy and hassle-free. It is much more common for carts or shopping bags to be abandoned when a buyer encounters some difficulties in the buying journey.
Having to do your shopping at the convenience of your home is a big factor in why people buy things online. You have to cater to their demands and must curate your e-commerce store for their convenience. A positive shopping experience equals brand loyalty and thus, an increase in sales.
Sustainability
People are giving more thought to the things they buy and consume, especially when it comes to environmental issues.
Shoppers want to know how products are made, where they come from, and if it is sustainably sourced. More of them favor businesses that put on great efforts for sustainability and are adamant about ethically sourced materials.
